Think Being Great at Everything Is the Only Way to Lead Effectively? You’ve Been Lied To
Lead With Your Own Style, Not Someone Else's:
How Fortune 500 CEOs Build High-Performing Teams By Embracing Their Unique Leadership Coefficient
Takes Less than 5 Minutes | Opportunity to Work Directly with Me
Ready to Finally Free Up Your Time and Grow Your Business?
The real problem most leaders don’t talk about…
Most Leaders Never Discover Their True Leadership Identity
You've probably taken personality tests before.
Maybe you know your Myers-Briggs type or your Enneagram number.
But knowing your personality isn't the same as understanding your leadership identity.
See…
As someone whom people rely on.
The person your team turns to when things go sideways.
The one who picks up the slack, steps in, and holds it all together.
Without you having clarity on your natural leadership traits, you're left…
- Copying leadership styles that don't fit who you really are
- Wasting energy on "improving" areas that will never be your strengths
- Missing opportunities to leverage what you're naturally good at
- And building teams that don't complement your natural approach
This Leadership Identity Crisis Is More Common Than You Think
And as a result, they lead from a place of pressure instead of alignment.
You know what that looks like…
- Micromanaging because you don’t fully trust your team to handle it
- Saying yes to things that drain you
- Working longer hours, thinking more effort will finally make it click
- Waking up tired. Going to sleep wired.
- Second-guessing yourself… even when you’re technically doing everything “right”
But what if you were crystal clear on what you're great at—and what your team is actually capable of?
What if, instead of trying to carry everything yourself, you focused on the 1–2 things you naturally do best… and built a team around you that thrives because of it?
And you’re not alone...
This Leadership Identity Crisis Is More Common Than You Think
This Leadership Identity Crisis Is More Common Than You Think
The majority of the leaders out there just try to get better at everything. And as a result, they lead from a place of pressure instead of alignment.
You know what that looks like…
Working longer hours
effort will finally make it click
Second-guessing yourself
This Leadership Identity Crisis Is More Common Than You Think
And as a result, they lead from a place of pressure instead of alignment.
You know what that looks like…
- Micromanaging because you don’t fully trust your team to handle it
- Saying yes to things that drain you
- Working longer hours, thinking more effort will finally make it click
- Waking up tired. Going to sleep wired.
- Second-guessing yourself… even when you’re technically doing everything “right”
But what if you were crystal clear on what you're great at—and what your team is actually capable of?
What if, instead of trying to carry everything yourself, you focused on the 1–2 things you naturally do best… and built a team around you that thrives because of it?
Micromanaging
Because you don’t fully trust your team to handle it
draining yourself
Saying yes to things that drain you
chasing sleep
Waking up tired. Going to sleep wired.
Working longer hours
Putting in the extra work thinking more
Second-guessing yourself
Even when you’re technically doing everything “right”
Team Dysfunction
Conflict is rampant due to leadership misalignment.
Working longer hours
effort will finally make it click
Second-guessing yourself
⚠️ But What if it doesn't have to be this way...
What if you were crystal clear on what you're great at—and what your team is actually capable of?
What if, instead of trying to carry everything yourself, you focused on the 1–2 things you naturally do best… and built a team around you that thrives because of it?
When You Discover Your True Leadership Traits, You Multiply Your Impact – You Unlock a Leadership Coefficient That Will Set You Apart
When You Discover Your True Leadership Traits, You Multiply Your Impact – You Unlock a Leadership Coefficient That Will Set You Apart
Now…what is a Leadership Coefficient?
It’s not just another label, buzzword, or personality type.
It’s the point where your natural strengths as a leader line up with what your team actually needs from you.
Now…what is a Leadership Coefficient?
It’s not just another label, buzzword, or personality type.
It’s the point where your natural strengths as a leader line up with what your team actually needs from you.
When that happens—when you stop trying to be great at everything and start leading from the 1–2 areas where you truly shine—everything gets lighter.
You make clearer decisions.
You stop micromanaging.
Your team steps up, because now they’re aligned with you—not dependent on you.
This is what top executives do.
They don’t lead by force. They lead with alignment.
Unlock YOUR Leadership Coefficient
Unlock Your Leadership Coefficient
That’s exactly what your Leadership Coefficient helps you unlock
As soon as you discover your true leadership traits
Takes Less than 5 Minutes | Opportunity to Work Directly with Me
Here’s How We Can Help
Discover Your True Leadership Traits and
Unlock Your Leadership
Coefficient Profile™
Discover Your True Leadership Traits and Unlock Your Leadership Coefficient Profile™
So you can finally lead in a way that feels right to you and finally see your team operate the way you’ve always hoped they would.
Step #1
Take the 2-Minute Assessment And Get Instant Insights
Answer a quick set of questions to uncover your natural leadership traits and where you might be leading out of alignment.
You’ll instantly receive your initial Leadership Coefficient insights , highlights your strengths and how they’re showing up (or not) in your current leadership.
Step #2
Book Your Free 1-on-1 Leadership Review
Once you’ve got your results, you’ll have the opportunity to schedule a free personal review call.
We’ll go over your Leadership Coefficient Profile™ together and help you make sense of what it means for how you lead and how your team responds.
Step #3
If You’re Serious About Change, Join The Leadership Alignment Program
If it’s a fit and you’re ready to lead at a higher level, you’ll have the chance to work directly with Bryce, an Inc. 5000 CEO who’s helped hundreds of leaders build aligned, high-performing teams.
Start now and Take the 2-Minute Assessment now!
You’ll instantly receive your initial Leadership Coefficient insights
Takes Just 2 Minutes | Opportunity to Work Directly with Me
Unlock Your Leadership Coefficient
Unlock YOUR Leadership Coefficient
Start Today and Take the
2-Minute Assessment now!
You’ll instantly receive your initial Leadership Coefficient insights
Takes Less than 5 Minutes | Opportunity to Work Directly with Me
Client Testimonials
Here’s What Other Leaders Are Saying About Unlocking Their Leadership Coefficient
Here’s What Other Leaders Are Saying About Unlocking Their Leadership Coefficient
"Its a cheat code to Knowing yourself Better"
Jimmy Lee, Director of Partnerships at The Elliott Group
"I would Highly Recommend This Training"
Thomas Procopovich, Performance Coach at The Elliott Group
"This Broke It Down In Such An Easy, Simple Way"
Jessy Castillo, Dealership Relation Manager at The Elliott Group
"It Helped Me Understand My Team & My Customers"
Luke Nelson, Sales Executive at The Elliott Group
"I've Learned to identify which profile each person is"
Jesse Cloud, Sales & Mindset Coach at The Elliott Group
"its going to help you connect with everyone on your team"
Ciera Procopovich, Performance Coach at The Elliott Group
"It Was an absolute Game Changer"
⭐⭐⭐⭐⭐
Andy Elliott, CEO of The Elliott Group
"I would Highly Recommend This Training"
⭐⭐⭐⭐⭐
Thomas Procopovich, Performance Coach at The Elliott Group
Increased team productivity by 33% in just 6 weeks
"I was skeptical about another personality assessment, but the Leadership Coefficient approach was completely different. Within 6 weeks, my team's productivity increased 33%, and for the first time in my career, I felt like I was leading from a position of strength, rather than constantly compensating for weaknesses."
Cut meeting time by 27%, improved decision speed by 42%, and reduced staff turnover by 23%
"We reduced meeting time by 27%, started making decisions 42% faster, and saw a 23% drop in staff turnover. The ROI was clear within the first quarter."
Jennifer Morris, Director of Operations, Global Health Initiative
Doubled growth while working 15 fewer hours a week
"As a visionary who struggles with details, I was burning out trying to be everything to everyone. The Leadership Coefficient helped me restructure my role around my strengths, and we've doubled our growth rate while I'm working 15 fewer hours per week."
Michael Chen, Founder & CEO, Tech Startup
Now, I Know What You Might Be Thinking…
What Makes This Different From Every Other Leadership Assessment or Personality Test I’ve Taken?
You’ve probably seen DISC before. Or taken a leadership quiz that gave you a letter, a color, or a label—and left you to figure it out on your own.
Here’s what they usually leave out.
Typical Leadership Assessment
The Assessment
Advice
Standard tips you’ve probably heard before
Post Assessment Experience
You’re left to figure it out on your own and what to do next.
Real Life Application
Doesn’t connect to your actual leadership situations
Team Integration
Focuses only on the individual
The Leadership
Coefficient Profile™
The Assessment
Helps you understand your strengths—and how to actually lead from them
Advice
Personalized insights that match your role, your team, and your leadership challenges
Post Assessment Experience
Includes a free 1-on-1 call to review your results and make a plan for how to lead with more alignment
Real Life Application
Shows you how to apply your profile to real conversations, delegation, and decision-making
Team Integration
Helps you align your leadership style with your team's dynamics for better communication and performance
Typical Leadership Assessment
The Leadership Coefficient Profile™
The Assessment
Advice
Post Assessment Experience
Real Life Application
Team Integration
Takes Less than 5 Minutes | Opportunity to Work Directly with Me
Meet The Leadership Expert
Hi, My Name is Bryce Henson
After building and selling multiple companies, including an Inc. 5000 company, I noticed something that changed everything about how I approached leadership...
The most successful leaders weren't trying to be good at everything. Instead, they had an almost unfair advantage:
They knew exactly who they were as leaders, and built everything around that.
They knew exactly who they were as leaders, and built everything around that.
This discovery transformed my own leadership journey.
And it led me to develop the Leadership Coefficient™ framework, which has now helped over 500 executives transform their leadership approach and build high-performing teams.
Look, I've been where you are....
I remember the pressure of trying to be everything to everyone...
Look, I've been where you are....
I remember the
pressure of trying to be
everything to everyone...
The sleepless nights wondering if I was doing enough. The constant second-guessing.
But once I discovered how to lead from my natural strengths—and help my team do the same—everything changed.
That's why I'm so passionate about helping other leaders make this shift.
Because most leadership programs try to reshape who you are. They give you a blueprint and say, 'follow this.'
But that's backwards.
Your best leadership style is already inside you—it just needs to be uncovered and aligned with your team's needs.
That's exactly what my Leadership Coefficient™ framework does
It helps you discover your natural leadership traits, then shows you how to build a team structure that multiplies your impact.
The result? You stop trying to be everything to everyone and start leading in a way that feels natural to you, while your team performs better than ever.
Let me help you discover your Leadership Coefficient™.
And If You're Ready to Seriously Transform How You Lead...
The assessment and free strategy call are just the beginning.
For leaders who are truly committed to transformation, I offer something more comprehensive…
introducing...
The Leadership Accelerator Program
The Leadership Accelerator Program
This is where we work together to not just understand your Leadership Coefficient™, but to implement it throughout your entire leadership approach.
We'll create specific strategies for:
Building team structures that complement your natural strengths so you’re no longer the bottleneck, and your team starts taking ownership without constant hand-holding
Making decisions with more confidence and clarity so you stop second-guessing yourself and start moving forward faster with fewer regrets
Delegating in a way that empowers your team so things get done right, without you needing to follow up 12 times or redo the work
Leading from alignment instead of pressure so you can finally lead in a way that feels sustainable, effective, and authentic to who you are
And most importantly, we'll track and measure both you and your team's improvements to ensure your new approach is achieving the results you want.
Unlock YOUR Leadership Coefficient
Unlock YOUR Leadership Coefficient
But first, let's discover your true Leadership traits
Takes Less than 5 Minutes | Opportunity to Work Directly with Me
If You Choose To Close This Page and Forget You Ever Saw This…
Remember the Real Cost of Not
Knowing Your True Leadership Identity
Remember the Real Cost of Not Knowing Your True Leadership Identity
⚠️critical way #1
Your Organization or
Business Suffers Financially
Think about it: ineffective leadership costs organizations an average of $11,250 per employee annually in lost productivity and turnover.
That's not counting the resources wasted on training programs that don't stick because they're not aligned with your natural style.
Meanwhile, your team isn't operating at its peak, leading to missed opportunities and slower growth than you know is possible.
⚠️critical way #2
Your Team’s Performance
Gets Affected
Your team feels it too. Good people start leaving because they don't feel properly utilized or aligned with your vision.
Projects that should take weeks stretch into months. Decisions get delayed because you're not confident in your direction.
And your team members aren't stepping up because they've become too dependent on you, creating a cycle that's hard to break.
⚠️critical way #3
And Let’s Be Real…
The Mental and Physical Toll
Your team feels it too. Good people start leaving because they don't feel properly utilized or aligned with your vision.
Projects that should take weeks stretch into months. Decisions get delayed because you're not confident in your direction.
Start now and Take the 2-Minute Assessment now!
You’ll instantly receive your initial Leadership Coefficient insights
Takes Just 2 Minutes | Opportunity to Work Directly with Me
Unlock YOUR Leadership Coefficient
Unlock YOUR Leadership Coefficient
So, are you ready to discover your true leadership identity and finally break free from these costs?
Takes Less than 5 Minutes | Opportunity to Work Directly with Me
Client Testimonials
These Leaders Stopped trying To do it all
Here's what happened after they discovered their natural leadership style:
"My Favorite DISC Training I've Ever Done"
"My favorite DISC training ever. I'm identifying customers right away and talking to them completely differently now."
Deborah Edwards, Performance Coach at The Elliott Group
"DISC Delivered at the Highest Fricken Level"
"Yesterday was pivotal. You should see our group chat - minds exploded, they're fired up like never before."
Evan Macklin, Co-President at The Elliott Group
"Its a cheat code to be able to learn more about yourself"
"We reduced meeting time by 27%, started making decisions 42% faster, and saw a 23% drop in staff turnover. The ROI was clear within the first quarter."
"It's a cheat code to understand how to communicate with clients and serve them at the highest level."
Jimmy Lee, Director of Partnerships at The Elliott Group
Unlock YOUR Leadership Coefficient
Unlock YOUR Leadership Coefficient
Start now and Take the 2-Minute Assessment now!
You’ll instantly receive your initial Leadership Coefficient insights
Takes Less than 5 Minutes | Opportunity to Work Directly with Me
Got any questions?
Frequently asked questions
Click Question to View Answer
How is this different from other leadership assessments I've taken?
Unlike generic assessments that just give you a label, the Leadership Coefficient™ framework shows you exactly how to leverage your natural strengths in real leadership situations. Plus, you're not left to figure it out alone. We'll review your results together in a strategy call and show you how to implement these insights with your team.
What exactly happens after I take the assessment?
First, you'll get instant insights about your natural leadership traits. Then, you'll have the opportunity to schedule a free strategy call where we'll review your Leadership Coefficient Profile™ together. If it's a good fit and you're committed to transformation, I'll share how you can join our Leadership Alignment Program.
Is this just another personality test?
No. While we use the proven DISC framework as a foundation, the Leadership Coefficient™ goes much deeper. It's specifically designed to help you understand how your natural traits affect your leadership style, team dynamics, and business results. Then we show you exactly how to use this understanding to build a higher-performing team.
How long does the assessment take?
Just 2 minutes. We've designed it to be straightforward while still giving us the insights needed to understand your leadership style. The follow-up strategy call is about 30 minutes.
What kind of results can I expect?
Leaders who implement this system typically see improvements in three areas:
• Personal: Less stress, better decision-making, more confidence
• Team: Better execution, clearer communication, less conflict & dependency on you
• Business: Faster growth, improved retention, more efficient operations
Our clients have reported specific results like 33% increased productivity, 27% reduction in meeting time, and 42% faster decision-making.
Do I have to join the program after taking the assessment?
Not at all. The assessment and strategy call are completely free with no obligations. If we both feel the Leadership Accelerator Program would benefit you, we can discuss that option. But there's never any pressure.
Who is this for?
This is specifically designed for leaders who:
• Feel overwhelmed trying to be everything to everyone
• Want to build a more self-sufficient team
• Are ready to lead from their natural strengths instead of forcing approaches that don't fit
• Are committed to becoming the best leader they can be
Takes Less than 5 Minutes | Opportunity to Work Directly with Me
Unlock YOUR Leadership Coefficient
Unlock YOUR Leadership Coefficient
Start now and Take the 2-Minute Assessment now!
ou’ll instantly receive your initial Leadership Coefficient insights
Takes Less than 5 Minutes | Opportunity to Work Directly with Me
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