Revealed At Your Next Event/Workshop:
Revealed At Your Next Event/Workshop:
Revealed At Your Next Event:
The 5-Step Leadership Framework That Turns Crisis Into Opportunity & Adversity Into Your
The 5-Step Leadership
Framework That Turns Crisis Into
Opportunity & Adversity Into Your
Industry-Leading Advantage
Book Bryce for your next Event or Workshop to transforms your team's perspective on adversity so they increase sales performance, improve retention, and build a culture that thrives under pressure, proven by saving hundreds of businesses in crisis.
Ready to Finally Free Up Your Time and Grow Your Business?
(Only 12 corporate engagements available per year)
Give your team members and attendees the leadership tools they'll
still be talking about months later.
Why Business Leaders Ask
Bryce Henson To Speak At Their
Events and Corporate Workshops
Why Business Leaders Ask Bryce Henson To
Speak At Their Events and
Corporate Workshops
$775M+
100K+
Served over 100,000 clients across global markets
90%+
Over 90% leadership and team engagement scores across key markets
Bryce’s Keynote Topic:
Adversity Is Either Your Biggest
Threat or Your Greatest Advantage
Adversity Is Either Your Biggest Threat or Your
Greatest Advantage
Every business faces adversity.
Market downturns, competitive pressures, operational challenges, and unexpected crises.
But how your leaders handle that adversity determines whether it destroys your business or becomes your competitive edge.
When the next crisis hits, will your leaders rise to the challenge or start planning their escape?
Most leaders freeze and lose confidence when pressure mounts.
The exceptional ones use that same pressure to pull ahead of everyone else.
5-Step Leadership Framework
When Leaders Turn Adversity Into Their Advantage
When Leaders Turn
Adversity Into Their
Advantage
Your top performers double down on their commitment
They lead high-stakes initiatives—and choose to grow with you. The result? Higher retention, stronger teams, and leaders rising from within.
Productivity jumps during high-pressure periods
Teams hit deadlines faster and exceed quotas because they've learned to use stress as focus fuel rather than letting it scatter their energy and attention.
Your team's best ideas come under pressure
Your team pitches their boldest ideas and takes bigger risks because they've learned that pressure moments reveal the best opportunities.
Critical decisions happen with speed and precision
Your leaders create immediate action plans and clear next steps because they operate from proven frameworks instead of second-guessing every move during crisis moments.
Retention That Fuels Results
Your top performers double down during pressure. They lead high-stakes initiatives, stay loyal, and grow with you—driving retention, stronger teams, and leaders rising from within.
Revenue increases when others struggle
Your team operates from growth mode instead of survival mode, seizing opportunities and gaining ground while competitors struggle to stay afloat.
it’s not your job to avoid adversity but to use it as fuel
How Bryce's 'leadership Framework' Turns Any Crisis Into a Competitive Advantage
How Bryce's 'leadership Framework' Turns Any Crisis Into a Competitive advantage
STEP ONE
Embrace Reality
When a crisis hits, the last thing your leaders should do is waste precious time denying what's happening or fighting forces beyond their control.
The first step to transforming a crisis is to learn to immediately accept the new reality and channel 100% of their energy into what they can actually influence.
This is exactly what Bryce did when the industry faced government shutdowns…he didn't spend weeks hoping policies would change, he accepted the reality and focused his team's power on creating solutions.
Within 24 hours, he had changed his entire franchise business model.
STEP TWO
Endure the Storm
Once your leaders accept the new reality, the next imperative is to endure the storm—and focus on the essential few revenue drivers.
This is where the Proximity Growth Loop™ comes into play: getting curious, seeking guidance, and embracing feedback become the foundation for agile decision-making and sustained growth.
When lockdowns hit and franchise partners faced daily uncertainty, Bryce responded with speed and precision—launching virtual training systems to preserve revenue and team continuity.
He scaled his highest-performing location to produce and distribute daily pre-recorded workouts, reaching over 100,000 clients across global markets.
And in a bold, career-defining move, he mobilized his top-performing franchise partners, transforming them into business coaches who stabilized the brand and strengthened culture across the network.
STEP THREE
Reflect with Purpose
It's tempting to just react and keep moving without stopping to think when you're in survival mode.
But your leaders must learn how to pause and honestly assess what's working and what isn't, even under pressure. This is why self and situational awareness training is non-negotiable.
During the COVID crisis and due to incoming feedback, Bryce identified an opportunity to create a nutrition coaching system for these clients underlock lockdown, and he then built technology to support it.
This created increased retention and created an additional revenue stream.
STEP four
Reframe the Struggle
If a crisis becomes the new normal, it's natural to view every challenge through the lens of damage control.
But this is where most organizations go wrong.
Your leaders need to break free from this defensive mindset and actively hunt for the opportunities that a crisis creates.
While competitors saw lockdowns as disasters resulting in bankruptcy, Bryce saw them as an opportunity to innovate and gain market share.
He built incredible trust with his team, owners, and clients brandwide due to the increased support systems he created.
STEP five
Leverage the Lesson
When the dust settles, most organizations celebrate survival, try to forget what they went through, and hope it never happens again.
But your leaders must engage in what Bryce calls the Optimization Growth Loop™—creating energy, and taking proactive steps that use adversity as a training ground for future resilience. This is how you turn crisis into a competitive edge.
Bryce's company kept their virtual workout systems, nutrition technology, and franchise coaching programs. They made them permanent parts of their business and increased preparation efforts for future challenges.
This gave them advantages competitors never built, which led to Bryce becoming CEO with equity.
When Your Leaders
Master These 5 Steps
Here's What Happens…
When Your Leaders Master These
5 Steps, Here's What Happens…
Optimized
Performance
Your whole organization will perform at its absolute best during the toughest times, because they've learned to channel stress into focused execution while your competitors are distracted by panic.
Increase
Sales
Your leaders will guide their teams to close more deals during tough times because they've learned to use pressure as competitive fuel instead of letting it freeze performance.
Elevated Team
Retention
Your managers will build a high-performance culture where top talent stays, contributes more, and grows. Gallup shows this engagement boosts profitability by 23%.
(Only 12 corporate engagements available per year)
Give your team members and attendees the leadership tools they'll
still be talking about months later.
Meet Your Next Speaker
The Leader Who Turned
Industry Crisis Into His Team's
Greatest Competitive Advantage
Bryce Henson is the Co-Owner, CEO of Fit Body Boot Camp, Inc., and a keynote speaker who has driven over $775 million in career sales.
He's spoken on major stages, including the Fit Body World Conference, Fitness Business Summit, Empire Business Summit, Bedros Keuilian Live, High Performance Summit, Mental Toughness Forum and has been featured on Studio Fox News & across multiple markets.
His breakthrough started with a moment when everything fell apart.
In March 2020, Bryce was the Vice President of Fit Body Boot Camp with over 450 locations and 100,000 members across North America.
When California ordered its doors closed and other states followed, thousands of jobs and family livelihoods hung in the balance.
Most competitors froze or created GoFundMe pages, hoping to survive what they thought would be a 14-day shutdown that led to bankruptcy.
Under extreme pressure,
Bryce led a bold move that changed everything
Under extreme pressure
Bryce led a bold move that
changed everything
Within 24 hours, he designed a virtual workout format that transitioned their entire franchise system overnight.
He created pre-recorded workouts for all 100,000 clients and implemented twice-daily communication calls to keep everyone aligned as protocols changed daily.
And in the most unorthodox but career-defining move, he transformed his top-performing franchise partners into business coaches to save businesses.
He leveraged his most successful franchise partners as business coaches to support other locations throughout the brand to save businesses.
And within 24 hours, he designed a virtual workout format that transitioned their entire franchise system overnight.
He created pre-recorded workouts for all 100,000 clients and implemented twice-daily communication calls to keep everyone aligned as protocols changed daily.
The adversity that could have destroyed Bryce's career, instead defined it
The adversity that could have destroyed his career instead defined it
While other executives spent weeks in meetings trying to figure out what to do, resulting in bankruptcy, Bryce's team had a solution running in 24 hours.
The pressure didn't make them panic. It made them think faster.
By immediately mobilizing his strongest franchise partners as business coaches, he created a support network that kept struggling locations from falling.
The virtual format became a powerful foundation—not only delivering workouts at scale but also fueling the launch of a nutrition coaching program and the technology platform he built to support it.
And in July 2021, they made him CEO and gave him equity in the business he'd just saved. Today, Bryce teaches corporate leaders the same leadership framework that earned him equity during his company's most critical period.
The same principles that saved hundreds of franchise locations now help corporate teams maintain growth and momentum during their most challenging periods.
WATCH THE VIDEO BELOW
Learn More About Bryce's Story and Leadership Framework
Learn More About Bryce's Story and Leadership Framework
(Only 12 corporate engagements available per year)
Give your team members and attendees the leadership tools they'll
still be talking about months later.
This Crisis Leadership Framework
Works For Any Type of Industry
This Crisis Leadership Framework
Works For Any Type of Industry
Technology Companies
Direct Sales Organizations
Teams with crisis-ready leadership stay agile and resilient, keeping their customer relationships strong even when sales typically decline.
Financial Services
Banks with strong crisis leadership keep their operations stable and avoid the major disruptions that hit their competitors.
Healthcare
When healthcare organizations invest in leadership training, they see better patient outcomes and stronger performance during tough times.
Professional Services
Transparent leadership in professional services can boost team morale by 38% even amidst uncertainty.
Consulting Firms
Firms with adaptable leadership hold onto their best talent during crises while others are forced into hiring freezes and layoffs.
NCAA & Professional Athletics
Teams with elite leadership recover faster from setbacks—on and off the field. Crisis-ready coaches and captains build cultures of trust, focus, and mental resilience.
Franchise Operations
Strong leadership with clear communication and financial planning helps franchise networks bounce back, while poor crisis response leads to lost revenue and higher costs.
(Only 12 corporate engagements available per year)
Give your team members and attendees the leadership tools they'll
still be talking about months later.
Testimonials
Here’s What Business Leaders Have To Say About Bryce’s Leadership Experience
Here’s What Business Leaders
Have To Say About Bryce’s
Leadership Experience
Don Saladino
Celebrity Trainer & Fitness Entrepreneur
Todd Durkin
“NBC Strong” Featured Fitness Coach
Bedros Keuilian
Empire Builder, Founder & Podcast Host
Ray “Cash” Care
Retired US Navy SEAL
Shawn Stevenson
Best Selling Author & Podcast Host
Amberly Lago
Best Selling Author & Resilience Expert
bryce henson
Choose How You Want to
Transform Your Organization/Event
Choose How You Want
to Transform Your Organization/Event
Event Keynote Speaking
Event Keynote Speaking
Team Workshop Series
An energy-filled, 45-60 minute keynote that transforms your event by uniting your entire organization around the same adversity framework.
This format creates a lasting impact through a shared experience.
What's Included:
- 45-60 minute high-energy presentation
- Dynamic audience engagement with Q&A
Session Structure:
5-step Crisis Leadership Framework presentation - The same methodology Bryce used to save hundreds of franchise locations during the COVID crisis that led to his elevation to CEO and co-owner
Perfect For:
- 50-1000+ attendees
- Annual company meetings and retreats
- Industry conferences and summits
- Leadership development events
- Sales kickoffs and quarterly meetings
A three-session program that builds your team's ability to handle adversity through hands-on practice and strategies tailored to your specific needs.
This format creates deep, lasting changes through personalized implementation and ongoing accountability.
What's Included:
- Three progressive 90-minute sessions
- Interactive, hands-on workshop format
- Content adapted to your specific team challenges
Session Structure:
Foundation Assessment - We assess each team member’s leadership DNA and reveal where resilience is breaking down
Implementation & Practice - We build custom strategies that work for your team's unique situation and practice using them
Integration & Sustainability - We set up systems and habits so these changes stick long after the workshop ends
Perfect For:
10-50 participants (intimate setting)
Leadership development for management teams
Cross-functional teams that need stronger collaboration
High-pressure departments (sales, customer service)
Teams navigating organizational transitions
An energy-filled, 45-60 minute keynote that transforms your event by uniting your entire organization around the same adversity framework.
This format creates a lasting impact through a shared experience.
What's Included:
- 45-60 minute high-energy presentation
- Dynamic audience engagement with Q&A
Session Structure:
5-step Crisis Leadership Framework presentation - The same methodology Bryce used to save hundreds of franchise locations during the COVID crisis that led to his elevation to CEO and co-owner
Perfect For:
- 50-1000+ attendees
- Annual company meetings and retreats
- Industry conferences and summits
- Leadership development events
- Sales kickoffs and quarterly meetings
Team Workshop Series
A three-session program that builds your team's ability to handle adversity through hands-on practice and strategies tailored to your specific needs.
This format creates deep, lasting changes through personalized implementation and ongoing accountability.
What's Included:
- Three progressive 90-minute sessions
- Interactive, hands-on workshop format
- Content adapted to your specific team challenges
Session Structure:
Foundation Assessment - We assess each team member’s leadership DNA and reveal where resilience is breaking down
Implementation & Practice - We build custom strategies that work for your team's unique situation and practice using them
Integration & Sustainability - We set up systems and habits so these changes stick long after the workshop ends
Perfect For:
10-50 participants (intimate setting)
Leadership development for management teams
Cross-functional teams that need stronger collaboration
High-pressure departments (sales, customer service)
Teams navigating organizational transitions
(Only 12 corporate engagements available per year)
Give your team members and attendees the leadership tools they'll
still be talking about months later.
bryce henson
a Trusted Speaker on Major Stages Across the Country
World
Conference
High Performance
Summit
Empire Business
Summit
Bedros Keuilian
Live
bryce henson
a Trusted Speaker on Major Stages Across the Country
a Trusted Speaker on Major Stages Across the Country
Studio Fox
News
World
Conference
High Performance
Summit
Empire Business
Summit
Bedros Keuilian
Live
Bryce Henson
a Trusted Speaker on Major Stages Across the Country
How to Choose
the Right Option
for Your Organization?
World
Conference
High Performance
Summit
Empire Business
Summit
Bedros Keuilian
Live
Studio Fox
News
Keynote vs. Workshop
How to Choose the Right Option for Your Organization?
How to Choose
the Right Option
for Your Organization?
Choose Event Keynote
Speaking When:
You have an upcoming conference, meeting, or large gathering, so you can transform your entire event with one powerful message
You want to inspire and energize a broad audience quickly, so you can create immediate momentum across your organization
You need a memorable experience that creates organizational buzz so you can have people talking about the message long after the event ends
Your goal is to introduce new mindset concepts to a large group so you can get everyone aligned on the same adversity framework at once
Choose Team Workshop
Series When:
You want deep, sustainable change within your specific team so you can build lasting habits that stick long after training ends
Your team faces unique challenges requiring customized solutions, so you can address your specific problems instead of following generic advice
You prefer hands-on implementation over inspiration alone, so you can practice the skills and see immediate improvement
You have flexibility for multiple session commitments, so you can build momentum through progressive learning and accountability
Choose Event Keynote
Speaking When:
Choose Team Workshop
Series When:
You have an upcoming conference, meeting, or large gathering, so you can transform your entire event with one powerful message
You want to inspire and energize a broad audience quickly, so you can create immediate momentum across your organization
You need a memorable experience that creates organizational buzz so you can have people talking about the message long after the event ends
Your goal is to introduce new mindset concepts to a large group so you can get everyone aligned on the same adversity framework at once
You want deep, sustainable change within your specific team so you can build lasting habits that stick long after training ends
Your team faces unique challenges requiring customized solutions, so you can address your specific problems instead of following generic advice
You prefer hands-on implementation over inspiration alone, so you can practice the skills and see immediate improvement
You have flexibility for multiple session commitments, so you can build momentum through progressive learning and accountability
(Only 12 corporate engagements available per year)
Give your team members and attendees the leadership tools they'll
still be talking about months later.
Testimonials
Here’s What Others Have To Say After Learning From Bryce
"Bryce is so Awesome"
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Name Here
CEO
"Bryce is so Awesome"
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Name Here
CEO
"Bryce is so Awesome"
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Name Here
CEO
"Bryce is so Awesome"
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Name Here
CEO
Testimonials
Here’s What Others Have To Say After Learning From Bryce
Here’s What Others
Have To Say After
Learning From Bryce
Jason Redman
Purple Heart Recipient & New York Times Best Selling Author
Craig Ballantyne
Business Strategist & Best Selling Author
Jon Boles
CEO & Founder
Chris Harder
Entrepreneur, Investor, and Philanthropist
Ben Newman
NCAA Athletic Performance & Mindset Coach
Dr. Gabrielle Lyon
Concierge Medical Physician
5-Step Leadership Framework
Ready to Turn Adversity Into
Your Company’s Biggest
Competitive Advantage?
Give your organization the tools to thrive when crises hit. Bryce’s speaking calendar is intentionally limited to just 12 corporate events per year—ensuring every engagement is high-impact, highly customized, and built for real transformation.
Availability is selective—and once the schedule fills, it’s full.
(Only 12 corporate engagements available per year)
Give your team members and attendees the leadership tools they'll
still be talking about months later.
All Rights Reserved @2025